Alcohol Absorption is unpredictable.
ALCO-HOLD FOOD TECHNOLOGY
First, the thinking behind Alco-HOLD.
1
How fast and how much alcohol is absorbed when you drink can vary by over 25% and is unpredictable. Drinking on an empty stomach can exacerbate this variability. Eating food before and during drinking slows and reduces alcohol absorption and minimizes this effect.
ALWAYS EAT SOME FOOD!
2
More "bang" from fewer calories.
Lots of people don't eat enough food when they drink out of concern about possible weight gain or just poor planning. SOBAR was formulated using Alco-HOLD to reduce alcohol absorption more per calorie than other foods (2x in clinical testing*). That's huge if you're watching calories, alcohol has 7kcal/g, almost as much as fat (9kcal/g)!
3
There when you need it the most!
Why depend on happenstance for something so important? Make sure there is some food around when you are drinking, wherever you are. Have a delicious and portable SOBAR on hand when you need food the most, right before you start drinking.
*SOBAR with Alco-HOLD reduced peak blood alcohol levels by about 2x more per calorie than the other two foods tested in the clinical trial ( a popular savory snack mix and a full meal with multiple food types). There is considerable variability regarding the effect of a given food on an individual's alcohol absorption, and whether the SOBAR reduces alcohol absorption more or less per calorie than other foods you might eat cannot be assured.
Proof of the pudding.
TESTING
before
TOASTING
The Cocktail Study
To test the effectiveness of the SOBAR we didn't just hand it out at a party and ask people "how it worked for them". Enlisting a world leader in functional food evaluations, INQUIS Clinical Research, a clinical trial was designed and carried out to rigorously evaluate the SOBAR:
- DESIGN: a 4-way crossover randomized controlled trial.
- SUBJECTS: 10 healthy men, 11 healthy women.
- DRINK: a "double cocktail" equivalent over 10 minutes.
- FOODS: No food, a 70g SOBAR, a snack mix, or a full meal.
- MEASURES: peak blood alcohol concentration (BAC), total alcohol bioavailaibility, BAC timecourse.
NOTE: Results shown are for a larger (70g) version of SOBAR. Your results may vary.
NOTE: Results shown are for a larger (70g) version of SOBAR. Your results may vary.
FEELING NERDY?
FINALLY
Some help for health conscious drinkers.
We really didn't know how the Cocktail Study would pan out, but as you can see from the chart above the SOBAR really performed.
No matter whether we looked at how much the peak BAC was reduced or how much total alcohol made it into the bloodstream (bioavailability as measure by total area under the curve, not shown), the SOBAR had a profound effect that was statistically significant (p<0.01) compared to all the other groups. Looking at all 21 subjects, eating a 70g SOBAR before drinking a two cocktail equivalent reduced peak BAC by over 50% on average; we think that is quite remarkable for a small snack of a little over 200 calories.
The real surprise was how well the SOBAR worked on a per calorie basis, about 2x as well compared to either a typical savory snack mix or a multi-component full meal tested under the same conditions.
ALCO-HOLD
FOOD TECHNOLOGY
First, the thinking
behind Alco-HOLD.
1
Alcohol Absorption is unpredictable.
How fast and how much alcohol is absorbed when you drink can vary by over 25% and is unpredictable. Drinking on an empty stomach can exacerbate this variability. Eating food before and during drinking slows and reduces alcohol absorption and minimizes this effect.
ALWAYS EAT SOME FOOD!
2
More "bang" from fewer calories.
Lots of people don't eat enough food when they drink out of concern about possible weight gain or just poor planning. SOBAR was formulated using Alco-HOLD to reduce alcohol absorption more per calorie than other foods (2x in clinical testing*). That's huge if you're watching calories, alcohol has 7kcal/g, almost as much as fat (9kcal/g)!
3
There when you need it the most!
Why depend on happenstance for something so important? Make sure there is some food around when you are drinking, wherever you are. Have a delicious and portable SOBAR on hand when you need food the most, right before you start drinking.
*SOBAR with Alco-HOLD reduced peak blood alcohol levels by about 2x more per calorie than the other two foods tested in the clinical trial ( a popular savory snack mix and a full meal with multiple food types). There is considerable variability regarding the effect of a given food on an individual's alcohol absorption, and whether the SOBAR reduces alcohol absorption more or less per calorie than other foods you might eat cannot be assured.
Proof of the pudding.
TESTING before TOASTING
The Cocktail Study
To test the effectiveness of the SOBAR we didn't just hand it out at a party and ask people "how it worked for them". Enlisting a world leader in functional food evaluations, INQUIS Clinical Research, a clinical trial was designed and carried out to rigorously evaluate the SOBAR:
- DESIGN: a 4-way crossover randomized controlled trial.
- SUBJECTS: 10 healthy men, 11 healthy women.
- DRINK: a "double cocktail" equivalent over 10 minutes.
- FOODS: No food, a 70g SOBAR, a snack mix, or a full meal.
- MEASURES: peak blood alcohol concentration (BAC), total alcohol bioavailaibility, BAC timecourse.
NOTE: Results shown are for a larger (70g) version of SOBAR. Your results may vary.
NOTE: Results shown are for a larger (70g) version of SOBAR. Your results may vary.
FEELING NERDY?
FINALLY
Some help for
health conscious drinkers.
We really didn't know how the Cocktail Study would pan out, but as you can see from the chart above the SOBAR really performed.
No matter whether we looked at how much the peak BAC was reduced or how much total alcohol made it into the bloodstream (bioavailability as measure by total area under the curve, not shown), the SOBAR had a profound effect that was statistically significant (p<0.01) compared to all the other groups. Looking at all 21 subjects, eating a 70g SOBAR before drinking a two cocktail equivalent reduced peak BAC by over 50% on average; we think that is quite remarkable for a small snack of a little over 200 calories.
The real surprise was how well the SOBAR worked on a per calorie basis, about 2x as well compared to either a typical savory snack mix or a multi-component full meal tested under the same conditions.