think before
you drink
think before
you drink
you drink
Start with a SOBAR, the functional protein bar
the world's first food designed to
REDUCE ALCOHOL ABSORPTION
The PROTEIN BAR for drinking, your workout, or anytime!
the world's first food designed to
REDUCE ALCOHOL ABSORPTION
the PROTEIN BAR for drinking or anytime!
GREAT TASTE & HIGH PROTEIN
Advanced food technology enables high protein enrichment while using sugars found in nature and NO sugar alcohols.
FIBER & PREBIOTIC
Oats and Gum Acacia. Eat a SOBAR every day to boost your fiber intake and nurture your microbiome.
CURB ALCOHOL ABSORPTION
Formulated with Alco-HOLD which can help reduce alcohol absorption by keeping it in your stomach longer.
"We'll Be Back!"
Fresh stock of a new and improved version of the SOBAR will be available in Q2 2021. Please check back on this website for the latest information on availability.
"We'll Be Back!"
Fresh stock of a new and improved version of the SOBAR will be available in Q2 2021. Please check back on this website for the latest information on availability.
Variety Pack
Why have to choose?
2x the power
THE BURNING QUESTION
C'mon, does this really work?
Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.
BUT WHO WANTS ALL THOSE CALORIES?
The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!
ASTONISHING
Most protein bars
can't beat broccoli
The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.
*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.
2x the power
THE BURNING QUESTION
C'mon, does this really work?
Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.
BUT WHO WANTS ALL THOSE CALORIES?
The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!
ASTONISHING
Most protein bars can't beat broccoli.
The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.
*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.
A SURPRISING FACT
Most protein bars
can't beat broccoli.
The SOBAR® is the only naturally sweetened* protein bar with higher protein enrichment than plain broccoli.
WHAT'S ALL THE FUSS ABOUT?
"Gotta be the best protein bar I have ever eaten. No weird flavors or texture and tastes like real sugar. Not too many calories either."
Terri L. from Menlo Park, CA
Flavor: Ultimate Chocolate
"I like to eat one before going out to the bar or jazz club . I can really feel the difference after the first drink and the next day."
Dan C. from New York, NY
Flavor: Caramel Macchiato
"Having a protein bar after my workout is part of my routine. The SOBAR® was a real eye opener and now I see what I was missing."
Brad K. from Chicago, IL
Flavor: White Chocolate Almond
a must read!
Food & Drink 101
You can use food as a powerful tool to reduce alcohol absorption.
SOME COMMON SENSE
You're surrounded by tech,
is any in your protein bar?
Sugars Found in Nature
Everyone likes the taste and mouthfeel of natural sugars but nobody likes all of the calories and glycemic effects. Most high-protein bars make compromises by replacing sugar with artificial sweeteners, Stevia, or sugar alcohols, but that can result in bars with "off flavors" and "weird textures".
The SOBAR was formulated using the latest advances in food technology; the result is a bar with a high protein level, reduced calories, maximal fiber and prebiotic, yet still keeps the great taste and mouthfeel of natural sugars. SOBAR's taste wins by a long shot, TRY ONE AND YOU WILL BE HOOKED!
SOME COMMON SENSE
You're surrounded by tech,
is any in your protein bar?
Sugars Found in Nature
Everyone likes the taste and mouthfeel of natural sugars but nobody likes all of the calories and glycemic effects. Most high-protein bars make compromises by replacing sugar with artificial sweeteners, Stevia, or sugar alcohols, but that can result in bars with "off flavors" and "weird textures".
The SOBAR was formulated using the latest advances in food technology; the result is a bar with a high protein level, reduced calories, maximal fiber and prebiotic, yet still keeps the great taste and mouthfeel of natural sugars. SOBAR's taste wins by a long shot, TRY ONE AND YOU WILL BE HOOKED!
A UNIQUE APPROACH
A UNIQUE APPROACH
Foods that do amazing stuff.
Zeno Functional Foods is an emerging company that's doing something different; creating "Foods for YOUR lifestyle". Above all, our foods are great tasting, nutritious, and can be eaten anytime. They are also unique and designed to improve some aspect of your well-being or lifestyle in a targeted way.
For SOBAR, eat one 5-15 minutes before you start to drink and see what it does for you!
Foods that do amazing stuff.
Zeno Functional Foods is an emerging company that's doing something different; creating "Foods for YOUR lifestyle". Above all, our foods are great tasting, nutritious, and can be eaten anytime. They are also unique and designed to improve some aspect of your well-being or lifestyle in a targeted way.
For SOBAR, eat one 5-15 minutes before you start to drink and see what it does for you!
WARNING
DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.
Win a Surprise Coaster!
Subscribe to the SOBAR newsletter below and you will have a chance to win in the weekly coaster giveaway*. Winner emails go out every Friday at 11AM EST.
*Entry is no guarantee of winning. Coaster my differ from the design shown. Winners must supply a U.S. mailing address for prize delivery.
GET SPECIAL OFFERS AND NEWS
The SOBAR is not intended to diagnose, treat, cure or prevent any disease. The FDA has not evaluated any statements made on this website.
Some images used were obtained from www.unsplash.com and pixabay.com and used here with permission.
As an Amazon Associate, Zeno Functional Foods will earn from qualifying purchases.
WARNING
DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.
Win a Surprise Coaster!
Subscribe to the SOBAR newsletter below and you will have a chance to win in the weekly coaster giveaway*. Winner emails go out every Friday at 11AM EST.
*Entry is no guarantee of winning. Coaster my differ from the design shown. Winners must supply a U.S. mailing address for prize delivery.