the world's first food designed to
REDUCE ALCOHOL ABSORPTION
The PROTEIN BAR for drinking, your workout, or anytime!
"...SOBAR (get it?) ."
the world's first food designed to
REDUCE ALCOHOL ABSORPTION
the PROTEIN BAR for drinking,
your workout, or anytime!
Announcing the summer COVID-19 food drive! For every SOBAR® you purchase on this website, or on Amazon.com, we will donate 1 bar to a needy food bank. THANK YOU!
COVID-19
food drive
How to maintain a buzz without getting drunk
Think ahead to avoid regrets.
"...there might be a way to engineer our food to help us handle booze a bit better."
"....Consumers are looking for ways to eat and drink more healthily and “light,” yet still enjoy what they love".
"These new bars take functional to another level. The SOBAR reduces alcohol absorption into the body, meaning you don’t feel quite so intoxicated so quickly after eating one."
"Just in time for the season of holiday happy hours, office parties, and festive family gatherings... a protein bar formulated specifically to help promote sobriety by reducing alcohol absorption".
"...the patent-pending science behind SOBAR's alcohol reducing effects is based on physiology: enhancing alcohol inactivation through decreasing the stomach's emptying rate."
"...SOBAR (get it?) ."
Announcing the summer COVID-19 food drive! For every SOBAR® you purchase on this website, or on Amazon.com, we will donate 1 bar to a needy food bank. THANK YOU!
COVID-19
food drive
How to maintain a buzz without getting drunk
- Think ahead to avoid regrets.
"...there might be a way to engineer our food to help us handle booze a bit better."
"These new bars take functional to another level. The SOBAR reduces alcohol absorption into the body, meaning you don’t feel quite so intoxicated so quickly after eating one."
"....Consumers are looking for ways to eat and drink more healthily and “light,” yet still enjoy what they love".
"Just in time for the season of holiday happy hours, office parties, and festive family gatherings... a protein bar formulated specifically to help promote sobriety by reducing alcohol absorption".
"...the patent-pending science behind SOBAR's alcohol reducing effects is based on physiology: enhancing alcohol inactivation through decreasing the stomach's emptying rate."
Advanced food technology enables high protein enrichment while using sugars found in nature and NO sugar alcohols.
Oats and Gum Acacia. Eat a SOBAR every day to boost your fiber intake and nurture your microbiome.
Formulated with Alco-HOLD which can help reduce alcohol absorption by keeping it in your stomach longer.
The crowd pleaser.
With real Colombian coffee.
NOTICE: SOBARs are currently ONLY being delivered to addresses in the U.S.
The crowd pleaser.
12 bars, 1 coaster.
FREE U.S. shipping.
A classic.
12 bars, 1 coaster.
FREE U.S. shipping.
With real Colombian coffee.
12 bars, 1 coaster.
FREE U.S. shipping.
10 bars, 3 flavors,
why have to choose?
FREE U.S. shipping.
NOTICE: SOBARs are currently ONLY being delivered to addresses in the U.S.
Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.
BUT WHO WANTS ALL THOSE CALORIES?
The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!
The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.
*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.
Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.
BUT WHO WANTS ALL THOSE CALORIES?
The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!
The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.
*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.
"Gotta be the best protein bar I have ever eaten. No weird flavors or texture and tastes like real sugar. Not too many calories either."
Terri L. from Menlo Park, CA
Flavor: Ultimate Chocolate
"I like to eat one before going out to the bar or jazz club . I can really feel the difference after the first drink and the next day."
Dan C. from New York, NY
Flavor: Caramel Macchiato
"Having a protein bar after my workout is part of my routine. The SOBAR® was a real eye opener and now I see what I was missing."
Brad K. from Chicago, IL
Flavor: White Chocolate Almond
a must read
You can use food as a powerful tool to reduce alcohol absorption. Find out how.
Everyone likes the taste and mouthfeel of natural sugars but nobody likes all of the calories and glycemic effects. Most high-protein bars make compromises by replacing sugar with artificial sweeteners, Stevia, or sugar alcohols, but that can result in bars with "off flavors" and "weird textures".
The SOBAR was formulated using the latest advances in food technology; the result is a bar with a high protein level, reduced calories, maximal fiber and prebiotic, yet still keeps the great taste and mouthfeel of natural sugars. SOBAR's taste wins by a long shot, TRY ONE AND YOU WILL BE HOOKED!
Everyone likes the taste and mouthfeel of natural sugars but nobody likes all of the calories and glycemic effects. Most high-protein bars make compromises by replacing sugar with artificial sweeteners, Stevia, or sugar alcohols, but that can result in bars with "off flavors" and "weird textures".
The SOBAR was formulated using the latest advances in food technology; the result is a bar with a high protein level, reduced calories, maximal fiber and prebiotic, yet still keeps the great taste and mouthfeel of natural sugars. SOBAR's taste wins by a long shot, TRY ONE AND YOU WILL BE HOOKED!
Zeno Functional Foods is an emerging company that's doing something different; creating "Foods for YOUR lifestyle". Above all, our foods are great tasting, nutritious, and can be eaten anytime. They are also unique and designed to improve some aspect of your well-being or lifestyle in a targeted way.
For SOBAR, eat one 5-15 minutes before you start to drink and see what it does for you!
Zeno Functional Foods is an emerging company that's doing something different; creating "Foods for YOUR lifestyle". Above all, our foods are great tasting, nutritious, and can be eaten anytime. They are also unique and designed to improve some aspect of your well-being or lifestyle in a targeted way.
For SOBAR, eat one 5-15 minutes before you start to drink and see what it does for you!
DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.
DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.
