THINK before
you DRINK

WITH A SOBAR: the next-gen protein bar

   

High performance,

EVERYWHERE

The PROTEIN BAR for drinking, your workout, or anytime!

SOBAR, the next-gen protein bar.

high performance,
EVERYWHERE

The PROTEIN BAR for drinking, your workout, or anytime!

GREAT  TASTE & HIGH PROTEIN

GREAT TASTE & HIGH PROTEIN

Advanced food technology enables high protein enrichment while using sugars found in nature and NO sugar alcohols.

FIBER & PREBIOTIC

FIBER & PREBIOTIC

Oats and Gum Acacia.  Eat a SOBAR every day to boost your fiber intake and nurture your microbiome.

CURB ALCOHOL ABSORPTION

CURB ALCOHOL ABSORPTION

Formulated with Alco-HOLD which can help reduce alcohol absorption by keeping it in your stomach longer.

White Chocolate Almond

SOBAR:  The Next-gen protein bar.  White Chocolate Almond.

The crowd pleaser.

$30

  12 bars, 1 coaster.  

Honey Peanut

SOBAR:  The next-gen protein bar.  Honey Peanut.

A classic.

$30

  12 bars, 1 coaster.  

Caramel Macchiato

SOBAR:  The next-gen protein bar.  Caramel Macchiato.

With real Colombian coffee.

$30

  12 bars, 1 coaster.  

SOBAR:  The next-gen protein bar.  White Chocolate Almond.

The crowd pleaser.

$30

  12 bars, 1 coaster.  


SOBAR:  The next-gen protein bar.  Honey Peanut.

A classic.

$30

  12 bars, 1 coaster.  


SOBAR:  The next-gen protein bar.  Caramel Macchiato.

With real Colombian coffee.

$30

  12 bars, 1 coaster.  

SOBARs, the ultimate stocking stuffer

2x the power

THE BURNING QUESTION

C'mon, does this really work?

Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.

BUT WHO WANTS ALL THOSE CALORIES?

The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!

SOBAR, 2x the alcohol reduction per calorie.

ASTONISHING

Most protein bars
can't beat broccoli

Most protein bars cannot beat Broccoli

The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.

*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.

SOBARs, the ultimate stocking stuffer

2x the power

THE BURNING QUESTION

C'mon, does this really work?

Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.

BUT WHO WANTS ALL THOSE CALORIES?

The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!

SOBAR:  2x the alcohol reduction per calorie.

ASTONISHING

Most protein bars can't beat broccoli.

The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.

*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.

High protein foods: Broccoli

A SURPRISING FACT

Most protein bars
can't beat broccoli.

The SOBAR® is the only naturally sweetened* protein bar with higher protein enrichment than plain broccoli.

WHAT'S ALL THE FUSS ABOUT?

"Gotta be the best protein bar I have ever eaten. No weird flavors or texture and tastes like real sugar. Not too many calories either."

Terri L. from Menlo Park, CA

Flavor: Ultimate Chocolate

"I like to eat one before going out to the bar or jazz club . I can really feel the difference after the first drink and the next day."

Dan C.  from New York, NY

Flavor: Caramel Macchiato

"Having a protein bar after my workout is part of my routine. The SOBAR® was a real eye opener and now I see what I was missing."

Brad K. from Chicago, IL

Flavor: White Chocolate Almond

WHAT ARE PEOPLE SAYING?

USE YOUR HEAD

Eat a SOBAR or other food BEFORE you drink

  

SOME COMMON SENSE

You're surrounded by tech,
is any in your protein bar?

The RARE sugar Allulose, advanced protein bar technology

Sugars Found in Nature

Everyone likes the taste and mouthfeel of natural sugars but nobody likes all of the calories and glycemic effects. Most high-protein bars make compromises by replacing sugar with artificial sweeteners, Stevia, or sugar alcohols, but that can result in bars with "off flavors" and "weird textures".

The SOBAR was formulated using the latest advances in food technology; the result is a bar with a high protein level, reduced calories, maximal fiber and prebiotic, yet still keeps the great taste and mouthfeel of natural sugars. SOBAR's taste wins by a long shot, TRY ONE AND YOU WILL BE HOOKED!

SOME COMMON SENSE

You're surrounded by tech,
is any in your protein bar?

Technology is everywhere.
Is it in your protein bar?

The RARE sugar Allulose, advanced protein bar technology

Sugars Found in Nature

Everyone likes the taste and mouthfeel of natural sugars but nobody likes all of the calories and glycemic effects. Most high-protein bars make compromises by replacing sugar with artificial sweeteners, Stevia, or sugar alcohols, but that can result in bars with "off flavors" and "weird textures".

The SOBAR was formulated using the latest advances in food technology; the result is a bar with a high protein level, reduced calories, maximal fiber and prebiotic, yet still keeps the great taste and mouthfeel of natural sugars. SOBAR's taste wins by a long shot, TRY ONE AND YOU WILL BE HOOKED!

A UNIQUE APPROACH

A UNIQUE APPROACH

Foods that do amazing stuff.

Zeno Functional Foods is an emerging company that's doing something different; creating "Foods for YOUR lifestyle". Above all, our foods are great tasting, nutritious, and can be eaten anytime. They are also unique and designed to improve some aspect of your well-being or lifestyle in a targeted way.

For SOBAR, eat one 5-15 minutes before you start to drink and see what it does for you!

SOBAR:  The next-gen protein bar.  Honey Peanut.

GOOD ADVICE

"you gotta try this"

Foods that do amazing stuff.

SOBAR:  The next-gen protein bar.  Honey Peanut.

Zeno Functional Foods is an emerging company that's doing something different; creating "Foods for YOUR lifestyle". Above all, our foods are great tasting, nutritious, and can be eaten anytime. They are also unique and designed to improve some aspect of your well-being or lifestyle in a targeted way.

For SOBAR, eat one 5-15 minutes before you start to drink and see what it does for you!


GOOD ADVICE

"you gotta try this"

WARNING

DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.

GET SPECIAL OFFERS AND NEWS

The SOBAR is not intended to diagnose, treat, cure or prevent any disease. The FDA has not evaluated any statements made on this website.

Some images used were obtained from www.unsplash.com and pixabay.com and used here with permission.  

WARNING

DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.


GET SPECIAL OFFERS AND NEWS

The SOBAR is not intended to diagnose, treat, cure or prevent any disease.
The FDA has not evaluated any statements made on this website.

Some images used were obtained from www.unsplash.com and pixabay.com and used here with permission.