Alco-HOLD is the world's first patented food technology designed to reduce alcohol absorption. Foods formulated with this proprietary ingredient mixture can support both a healthier and more enjoyable drinking experience through better control of a consumer's blood alcohol level.
The efficacy of Alco-HOLD has been demonstrated in two separate randomized and controlled clinical trials in the form of a protein bar (SOBAR).
Compared to eating either a regular snack mix (Chex-Mix) or a full meal ten minutes before consuming two standard drinks, eating a SOBAR worked twice as well per calorie at reducing total alcohol absorption and peak blood alcohol levels. These results were published in a peer reviewed medical journal.
Two commercial versions of SOBAR were test marketed in the United States as well as one in Brazil through a licensing agreement with Ambev S.A.; positive consumer feedback has been obtained.
The issued U.S. patent and other intellectual property are currently being offered for license to leading companies in the food & drink space to either create their own snack brand or to promote smarter-drinking strategies alongside their existing alcohol brands.
As Featured In
"a game changer."
How to maintain a buzz without getting drunk
Think ahead to avoid regrets.
"...there might be a way to engineer our food to help us handle booze a bit better."
"....Consumers are looking for ways to eat and drink more healthily and “light,” yet still enjoy what they love".
"These new bars take functional to another level. The SOBAR reduces alcohol absorption into the body, meaning you don’t feel quite so intoxicated so quickly after eating one."
"The first food fesigned to help keep you sober... it seems SOBAR has successfully exploited the science of digestion to reduce the effects of alcohol
"...the patented science behind SOBAR's alcohol reducing effects is based on physiology: enhancing alcohol inactivation through decreasing the stomach's emptying rate."
Take advantage of the fastest
growing consumer trend...
smarter, healthier, and
lowered alcohol drinking!
Alco-HOLD is the world's first patented food technology designed to reduce alcohol absorption. Foods formulated with this proprietary ingredient mixture can support both a healthier and more enjoyable drinking experience through better control of a consumer's blood alcohol level.
The efficacy of Alco-HOLD has been demonstrated in two separate randomized and controlled clinical trials in the form of a protein bar (SOBAR).
Compared to eating either a regular snack mix (Chex-Mix) or a full meal ten minutes before consuming two standard drinks, eating a SOBAR worked twice as well per calorie at reducing total alcohol absorption and peak blood alcohol levels. These results were published in a peer reviewed medical journal.
Two commercial versions of SOBAR were test marketed in the United States as well as one in Brazil through a licensing agreement with Ambev S.A.; positive consumer feedback has been obtained.
The issued U.S. patent and other intellectual property are currently being offered for license to leading companies in the food & drink space to either create their own snack brand or to promote smarter-drinking strategies alongside their existing alcohol brands.
As
Featured In
"a game changer."
How to maintain a buzz without getting drunk
Think ahead to avoid regrets.
"...there might be a way to engineer our food to help us handle booze a bit better."
"....Consumers are looking for ways to eat and drink more healthily and “light,” yet still enjoy what they love".
"These new bars take functional to another level. The SOBAR reduces alcohol absorption into the body, meaning you don’t feel quite so intoxicated so quickly after eating one."
"The first food fesigned to help keep you sober... it seems SOBAR has successfully exploited the science of digestion to reduce the effects of alcohol
"...the patented science behind SOBAR's alcohol reducing effects is based on physiology: enhancing alcohol inactivation through decreasing the stomach's emptying rate."