NEWS ITEM

The SOBAR  Beta-Testing Program is Completed

August 14, 2018

A SOBAR beta-testing program initiated in the spring of 2018 has been completed. SOBAR prototype bars were produced in two flavors (Vanilla, Honey & Coconut & Double Chocolate Chip) and were distributed to a broad range of testers in the US. Each flavor had 250 calories and 20g of protein per bar/serving and contained ZENO's proprietary Alco-HOLD formulation designed to reduce alcohol absorption.

THE TESTERS

Beta-testers with a variety of backgrounds were used in this program including individuals, bloggers/influencers, those involved in the wine and spirits industry, as well as organizations involved in public health initiatives related to the use of alcohol. The bars were tested both casually as well as in more "controlled" situations; testers were asked for subjective feedback related to the bar's taste, ease of consumption, and its effect on alcohol absorption.

FEEDBACK

Although there was a wide range of responses, the consensus opinion of the testers was the following:

  • The concept was sound and most could see a scenario where the use of the bar made sense or was highly desirable.
  • It was somewhat difficult to eat, too chewy, needed more flavor, and after a few weeks became too hard.
  • If the number of calories could be reduced it would more attractive, around 200 would be ideal.
  • The bars had a surprisingly strong moderation on the effect of alcohol when they were consumed before drinking.

Based on the feedback from the beta-testing program, ZENO is planning to develop second generation bars that would be improved in all of the areas pointed out by the testers with a target of close to 200 calories per bar. This new version of the SOBAR will continue to have the Alco-HOLD formulation and be validated to maintain the effects of the prototypes on reduction of alcohol absorption and bioavailability.


NEWS ITEM

The SOBAR Beta-Testing Program is Completed

August 14, 2018

A SOBAR beta-testing program initiated in the spring of 2018 has been completed. SOBAR prototype bars were produced in two flavors (Vanilla, Honey & Coconut & Double Chocolate Chip) and were distributed to a broad range of testers in the US. Each flavor had 250 calories and 20g of protein per bar/serving and contained ZENO's proprietary Alco-HOLD formulation designed to reduce alcohol absorption.

THE TESTERS

Beta-testers with a variety of backgrounds were used in this program including individuals, bloggers/influencers, those involved in the wine and spirits industry, as well as organizations involved in public health initiatives related to the use of alcohol. The bars were tested both casually as well as in more "controlled" situations; testers were asked for subjective feedback related to the bar's taste, ease of consumption, and its effect on alcohol absorption.

FEEDBACK

Although there was a wide range of responses, the consensus opinion of the testers was the following:

  • The concept was sound and most could see a scenario where the use of the bar made sense or was highly desirable.
  • It was somewhat difficult to eat, too chewy, needed more flavor, and after a few weeks became too hard.
  • If the number of calories could be reduced it would more attractive, around 200 would be ideal.
  • The bars had a surprisingly strong moderation on the effect of alcohol when they were consumed before drinking.

Based on the feedback from the beta-testing program, ZENO is planning to develop second generation bars that would be improved in all of the areas pointed out by the testers with a target of close to 200 calories per bar. This new version of the SOBAR will continue to have the Alco-HOLD formulation and be validated to maintain the effects of the prototypes on reduction of alcohol absorption and bioavailability.