White Chocolate Almond

SOBAR:  The Next-gen protein bar.  White Chocolate Almond.

The crowd pleaser.

Sold out

  12 bars, 1 coaster.

FREE U.S. shipping.  

Honey Peanut

SOBAR:  The next-gen protein bar.  Honey Peanut.

A classic.

Sold out

  12 bars, 1 coaster.

FREE U.S. shipping.  

Caramel Macchiato

SOBAR:  The next-gen protein bar.  Caramel Macchiato.

With real Colombian coffee.

Sold out

  12 bars, 1 coaster.

FREE U.S. shipping.  

Variety Pack

  10 bars, 3 flavors,

why have to choose?

FREE U.S. shipping.  

Sold out

Now on SALE!

NOTICE:  SOBARs are currently ONLY being delivered to addresses in the U.S.

SOBAR:  The next-gen protein bar.  White Chocolate Almond.

The crowd pleaser.

Sold out

  12 bars, 1 coaster.  

FREE U.S. shipping.


SOBAR:  The next-gen protein bar.  Honey Peanut.

A classic.

Sold out

  12 bars, 1 coaster.  

FREE U.S. shipping.


SOBAR:  The next-gen protein bar.  Caramel Macchiato.

With real Colombian coffee.

Sold out

  12 bars, 1 coaster.  

FREE U.S. shipping.

Variety Pack

  10 bars, 3 flavors,

why have to choose?

FREE U.S. shipping.  

Sold out

Now on SALE!

NOTICE:  SOBARs are currently ONLY being delivered to addresses in the U.S.

2x the power

THE BURNING QUESTION

C'mon, does this really work?

Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.

BUT WHO WANTS ALL THOSE CALORIES?

The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!

SOBAR, 2x the alcohol reduction per calorie.

ASTONISHING

Most protein bars
can't beat broccoli

Most protein bars cannot beat Broccoli

The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.

*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.

2x the power

THE BURNING QUESTION

C'mon, does this really work?

Really well in fact. Eating food before or during drinking is just plain smart ... it helps to slow and reduce alcohol absorption and can provide you with a better drinking experience.

BUT WHO WANTS ALL THOSE CALORIES?

The SOBAR has been specially formulated to reduce alcohol absorption MORE EFFICIENTLY PER CALORIE than many other foods. In a randomized clinical trial, the SOBAR was about 2x as effective per calorie at reducing peak blood alcohol concentration (pBAC) as either a typical savory snack mix or a full meal if eaten before drinking (compared to consuming the same 2 drinks on an empty stomach). NOW THAT'S IMPRESSIVE!

SOBAR:  2x the alcohol reduction per calorie.

ASTONISHING

Most protein bars can't beat broccoli.

The SOBAR is the only protein bar sweetened with sugars found in nature* that has higher protein enrichment than broccoli.

*bars that are not sweetened with artificial or high intensity sweeteners (e.g. Stevia) or sugar alcohols.

High protein foods: Broccoli

A SURPRISING FACT

Most protein bars
can't beat broccoli.

The SOBAR® is the only naturally sweetened* protein bar with higher protein enrichment than plain broccoli.

WHAT'S ALL THE FUSS ABOUT?

"Gotta be the best protein bar I have ever eaten. No weird flavors or texture and tastes like real sugar. Not too many calories either."

Terri L. from Menlo Park, CA

Flavor: Ultimate Chocolate

"I like to eat one before going out to the bar or jazz club . I can really feel the difference after the first drink and the next day."

Dan C.  from New York, NY

Flavor: Caramel Macchiato

"Having a protein bar after my workout is part of my routine. The SOBAR® was a real eye opener and now I see what I was missing."

Brad K. from Chicago, IL

Flavor: White Chocolate Almond