Rare Sugars, Advanced Food Technology

THE BREAKTHROUGH SWEETENER

that you'll love.

SOBAR is a next-gen protein bar sweetened with both common sugars as well as the RARE natural sugar Allulose. You may be wondering, what is Allulose and why is it so special?

The Problem:  We all like the taste of the natural sugars Sucrose, Glucose, and Fructose but they have their downsides. High in calories and glycemic (raising your blood glucose), having too much can contribute to both diabetes and obesity in some people. Not good.

Poor Substitutes:  To reduce sugars, manufacturers replace them with sweeteners that have fewer calories and glycemic effects. These include artificial and high intensity sweeteners like Sucralose or Stevia, and sugar alcohols like Maltitol. Many people think these have "off flavors" and a "not right" mouthfeel; for some people they can also cause occasional indigestion. Not good either.

Allulose offers the best of both worlds.  Found naturally in some fruits and grains at low levels (<<1%), it is similar enough to Fructose to "fool your tongue" and taste like regular sugar. However, it differs enough such that you don't metabolize it the same. Allulose has almost no calories or glycemic effects, but retains a natural sugar taste and mouthfeel. Awesome!

Sugars found in Figs, Allulose Rare Sugar

SUGARS FOUND IN FIGS

Figs neatly illustrate the types of sugars that are found in nature. In every 100g of dried figs there is:

SUCROSE 6.1g

GLUCOSE 26.9g

FRUCTOSE 24.4g

ALLULOSE 0.03g

Sources: Nutritionist V DB, Food Sci.Technol. Res. 12(3)137-143, 2006

BUT WHAT IS ALLULOSE, EXACTLY?

"Tweaked" Fructose.

Although "tweaked" doesn't sound too scientific, it's a good description. As in Figs, Fructose is a sugar found naturally and is also part of table sugar (Sucrose). If you compare the chemical structures of Fructose to Allulose, you see that a few of the chemical bonds have been reoriented ("tweaked")...same atoms, just a different shape. In chemistry terms, Allulose is called an EPIMER of Fructose.

Allulose is nearly as sweet as Sucrose, and hase the same mouthfeel, but has almost no calories and glycemic effects. After you absorb Allulose, your body eliminates most of it unchanged.

What's the catch?

Let's see if we got this, Allulose is FDA approved, tastes like regular sugar and has almost no calories or glycemic effects. If this were all true, why isn't EVERYONE using it and why haven't you seen it yet in cookies and soda and other sugary products?Text

Rare sugars can cost >10x the price of regular sugar...

and many food manufacturers think that it is cost prohibitive to use Allulose in their products. Since the SOBAR doesn't contain much sugar to begin with, we think it is economically feasible to use Allulose and still keep our price in line with other protein bars. We are all hoping that as there is more demand for this natural wonder, the price will come down and you will start to see it in more of your favorite foods over the next few years.

†The FDA has approved the use of Allulose in foods under its GRAS guidelines. Excessive consumption of Allulose may cause gastrointestinal upset or laxation in some individuals; it is not recommended to eat more than 3 SOBARs within 24 hours. Due to its unique properties, the FDA, in April of 2019, declared that Allulose no longer has to be listed as a sugar in the Nutrition Facts panel in food labeling.

HOW ABOUT A PROTEIN BAR REBOOT?

Cutting-edge food tech.

What makes the SOBAR so special, aren't all protein bars pretty much the same? Since one of the key ingredients that controlled alcohol absorption turned out to be protein, we set out to build a better protein bar from the ground up with the best available food technologies.

Rare sugars, Allulose, low-glycemic

ADVANCED SUGARS

As described above, the SOBAR contains a unique mixture of sugars found in nature, the common sugars and the rare sugar Allulose. This combination results in a protein bar with high protein enrichment yet still retains the great taste and natural sugar mouthfeel that consumers crave. Oh, and WITHOUT all of the calories and glycemia!

Oats, Prebiotics, Fiber

OAT FIBER & PREBIOTIC

The design philosophy was simple; pack as much good stuff into the bar as possible. That meant that, in addition to high performing protein, add as much quality fiber as feasible. We added lots of insoluble oat hull fiber and a powerful PREBIOTIC, Gum Acacia. The SOBAR can both boost your fiber intake and help to nurture your microbiome.

Alco-HOLD reduces alcohol absorption.

ALCO-HOLD

We didn't set out to make another protein bar; our research was focused on figuring out what ingredients best controlled alcohol absorption. Along the way we developed and patented (pending) a combination of protein and fiber(s) that make up Alco-HOLD. The SOBAR is the world's first food ever specifically developed and clinically tested for this purpose!


WARNING

DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.


GET SPECIAL OFFERS AND NEWS

The SOBAR is not intended to diagnose, treat, cure or prevent any disease.
The FDA has not evaluated any statements made on this website.

Some images used were obtained from www.unsplash.com and pixabay.com and used here with permission.  

Rare Sugars, Advanced Food Technology

THE BREAKTHROUGH SWEETENER

that you'll love.

SOBAR is a next-gen protein bar sweetened with both common sugars as well as the RARE natural sugar Allulose. You may be wondering, what is Allulose and why is it so special?

The Problem:  We all like the taste of the natural sugars Sucrose, Glucose, and Fructose but they have their downsides. High in calories and glycemic (raising your blood glucose), having too much can contribute to both diabetes and obesity in some people. Not good.

Poor Substitutes:  To reduce sugars, manufacturers replace them with sweeteners that have fewer calories and glycemic effects. These include artificial and high intensity sweeteners like Sucralose or Stevia, and sugar alcohols like Maltitol. Many people think these have "off flavors" and a "not right" mouthfeel; for some people they can also cause occasional indigestion. Not good either.

Allulose offers the best of both worlds.  Found naturally in some fruits and grains at low levels (<<1%), it is similar enough to Fructose to "fool your tongue" and taste like regular sugar. However, it differs enough such that you don't metabolize it the same. Allulose has almost no calories or glycemic effects, but retains a natural sugar taste and mouthfeel. Awesome!


Sugars found in Figs, Allulose Rare Sugar

SUGARS FOUND IN FIGS

Figs neatly illustrate the types of sugars that are found in nature. In every 100g of dried figs there is:

SUCROSE 6.1g

GLUCOSE 26.9g

FRUCTOSE 24.4g

ALLULOSE 0.03g

Sources: Nutritionist V DB, Food Sci.Technol. Res. 12(3)137-143, 2006

BUT WHAT IS ALLULOSE, EXACTLY?

"Tweaked" Fructose.

The RARE sugar Allulose, advanced food technology

Although "tweaked" doesn't sound too scientific, it's a good description. As in Figs, Fructose is a sugar found naturally and is also part of table sugar (Sucrose). If you compare the chemical structures of Fructose to Allulose, you see that a few of the chemical bonds have been reoriented ("tweaked")...same atoms, just a different shape. In chemistry terms, Allulose is called an EPIMER of Fructose.

Allulose is nearly as sweet as Sucrose, and hase the same mouthfeel, but has almost no calories and glycemic effects. After you absorb Allulose, your body eliminates most of it unchanged.

What's the catch?

Let's see if we got this, Allulose is FDA approved, tastes like regular sugar and has almost no calories or glycemic effects. If this were all true, why isn't EVERYONE using it and why haven't you seen it yet in cookies and soda and other sugary products?

Rare sugars can cost >10x the price
of regular sugar...

and many food manufacturers think that it is cost prohibitive to use Allulose in their products. Since the SOBAR doesn't contain much sugar to begin with, we think it is economically feasible to use Allulose and still keep our price in line with other protein bars. We are all hoping that as there is more demand for this natural wonder, the price will come down and you will start to see it in more of your favorite foods over the next few years.

†The FDA has approved the use of Allulose in foods under its GRAS guidelines. Excessive consumption of Allulose may cause gastrointestinal upset or laxation in some individuals; it is not recommended to eat more than 3 SOBARs within 24 hours. Due to its unique properties, the FDA, in April of 2019, declared that Allulose no longer has to be listed as a sugar in the Nutrition Facts panel in food labeling.

HOW ABOUT A PROTEIN BAR REBOOT?

Cutting-edge food tech.

What makes the SOBAR so special, aren't all protein bars pretty much the same? Since one of the key ingredients that controlled alcohol absorption turned out to be protein, we set out to build a better protein bar from the ground up with the best available food technologies.

ADVANCED SUGARS

Rare sugars, Allulose, low-glycemic

As described above, the SOBAR contains a unique mixture of sugars found in nature, the common sugars and the rare sugar Allulose. This combination results in a protein bar with high protein enrichment yet still retains the great taste and natural sugar mouthfeel that consumers crave. Oh, and WITHOUT all of the calories and glycemia!

OAT FIBER & PREBIOTIC

Oats, Prebiotics, Fiber

The design philosophy was simple; pack as much good stuff into the bar as possible. That meant that, in addition to high performing protein, add as much quality fiber as feasible. We added lots of insoluble oat hull fiber and a powerful PREBIOTIC, Gum Acacia. The SOBAR can both boost your fiber intake and help to nurture your microbiome.

ALCO-HOLD

Alco-Hold reduces alcohol absorption.

We didn't set out to make another protein bar; our research was focused on figuring out what ingredients best controlled alcohol absorption. Along the way we developed and patented (pending) a combination of protein and certain types of fiber that make up Alco-HOLD. The SOBAR is the world's first food ever specifically developed and clinically tested for this purpose!

WARNING

DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.

GET SPECIAL OFFERS AND NEWS

The SOBAR is not intended to diagnose, treat, cure or prevent any disease. The FDA has not evaluated any statements made on this website.

Some images used were obtained from www.unsplash.com and pixabay.com and used here with permission.