FAQ

GENERAL QUESTIONS

The SOBAR is a new and leading edge protein bar that is a conventional food, not a drug or nutritional supplement. It is made from only safe food ingredients (all are classified by the FDA as GRAS, Generally Regarded As Safe), is delicious, and has been specifically formulated to be effective at reducing alcohol absorption when eaten prior to or with an alcoholic drink. Although results will vary depending on what and how much you drink, how fast you drink, and how empty your stomach was prior to drinking, eating a SOBAR has been shown to reduce peak blood alcohol levels by up to 50% compared to drinking the same drink without one. Your results may vary.

Lots of people enjoy drinking and over 2 billion people worldwide use alcohol. Although you may like the taste of alcoholic drinks and their effects, we all know that having too much alcohol can be both unpleasant and potentially put you and others at risk. Eating a SOBAR before drinking can help you to better manage your blood alcohol level and potentially provide a more pleasant experience. The SOBAR has shown the ability to make the rise in your blood alcohol concentration more gradual and sustained vs. the rapid rise you typically can have when drinking on an empty stomach. Having a SOBAR in your pocket or purse is a nice option to have when you think you could benefit from one.

Despite its widespread use, alcohol does not have safer "formulations" like other drugs do; the primary mechanism known to control alcohol absorption is through the effects of food in your stomach while you are drinking which is why it is prudent not to drink on an empty stomach. All foods slow and reduce alcohol absorption to varying extents, depending on a number of factors including the nature of the food, how much is eaten, and when it was consumed.

Foods do this by both delaying the stomach from releasing alcohol into the small intestine (where it is most rapidly absorbed) and by stimulating the liver's metabolic elimination of alcohol. However, not all foods are identical with respect to these effects. The SOBAR has been developed from the ground up to be optimized for these functions and the combination of ingredients responsible for this effect is called Alco-HOLD for which a patent is currently pending.    You should always have food in your stomach before you drink.... whether it's a SOBAR or something else!

The SOBAR contains no drugs, artificial colors, artificial flavors, artificial sweeteners, high intensity sweeteners (e.g. Stevia, mongrosides [Monk Fruit]) or added sugar alcohols. SOBAR is also gluten-free and made from only non-genetically engineered ingredients. This bar has an impressive nutritional profile with each serving containing 20g of milk and plant protein, over 5g of insoluble fiber, and only 210 calories. Utilizing the most advanced food technologies, SOBAR is a next-gen protein bar sweetened with only naturally found sugars including the low-caloric / low-glycemic rare sugar Allulose. In addition to this, the SOBAR also includes a well established prebiotic, Acacia Gum, which helps to support the growth of potentially beneficial gut bacteria (e.g. Bifidobacteria).

In addition to having potential functional benefits, we think the SOBAR is by far the best tasting protein bar on the market. The combination of premium ingredients in the bar and the lack of artificial sweeteners and sugar alcohols provide great "real sugar" taste and mouthfeel as well as an excellent nutritional profile. Created by foodies, a great deal of time is spent on each flavor's ingredient selection and the final formulation; you will have to taste one to find out what we're talking about and experience the SOBAR difference!

The SOBAR is available for purchase over internet based sales channels including this website and Amazon.com. After the initial web-based rollout, the SOBAR will become available in select retail stores in limited geographic areas . Please check this website and our social media pages (Facebook, Twitter, and Instagram) for the latest news and updates on its availability.

If you are on a KETO diet you really need to watch your daily carbohydrate (CARB) intake. Although the nutritional panel of a SOBAR appears to contain many CARBs (35/36), it has far fewer net carbs than it looks. Understanding CARBs is a bit complicated. To begin with, Allulose is required to be listed as a CARB (11/12g), but it is not digested so that does not count as a true CARB. Also, the insoluble fiber (5g) is not digestible either. Now it gets more complicated; Acacia gum and IMO syrup are CARBS, but these are also not fully digestible by human enzymes and are significantly processed by your microbiome, so they don't completely count either. The upshot of all of this is that each SOBAR contains 10-20 digestible CARBs, depending on how you define digestible (human or microbial), and can be compatible with a KETO diet or for those individuals watching their total CARB intake. SOBARs do contain some sugars and fully digestible CARBs, however, and you may wish to limit your consumption if you are keeping to a very strict zero CARB dietary regimen.

There are supplements currently sold that claim to "cure" hangovers and "detoxify you" after drinking as well as other vague claims. Our opinion is a simple one and is just common sense...if you drink too much or too quickly and develop a high blood alcohol concentration, there will be negative consequences. There is no such thing as a "super remedy" for overindulgence and not drinking in moderation and you should be wary of any claims to the contrary. The most sensible approach is to limit alcohol absorption in the first place which is what the SOBAR is designed to help do. Will eating a SOBAR help with a hangover? If it keeps your blood alcohol concentration lower than it would have been otherwise, then possibly, but it is not a claim we are prepared to make or are going to test. The SOBAR is meant to be an aid in responsible drinking; hangover "remedies" encourage the opposite.

Everyone responds differently to the ingestion of alcohol; how the SOBAR may affect your alcohol absorption can only truly be determined by you. That said, the SOBAR has been extensively tested and validated in a randomized and controlled clinical trial carried out by a highly respected third party clinical research laboratory. You can read more about the demonstrated effects of the SOBAR on the RESULTS page of this website. The clinical trial results described on that page have recently been published in a well respected peer-reviewed scientific journal, the Journal of Medicinal Food; you can read the original ARTICLE. We welcome your feedback and ad-hoc experiences on the SOBAR's use in real-world imbibing!

Eating a SOBAR is suitable for both adults and children. However, drinking alcohol is ONLY PERMITTED FOR THOSE AGED 21 OR OLDER.  The bar is gluten-free but does contain other potential allergens, namely Milk Protein, Almonds, Soy, and other nuts (see the flavor's wrapper for more specific information).   If you are allergic to any of these ingredients you should not consume a SOBAR.

Alco-HOLD is a proprietary and patent-pending mix of regular food ingredients that has the ability to help control alcohol absorption by HOLDING it in the stomach for a longer time. Although each component of Alco-HOLD has some ability to do this on its own, our discovery was the finding that certain ingredients have a non-obvious additive effect with each other with regard to this function. ZENO Functional Foods has filed for broad patent protection that covers the use of this ingredient combination(s) for the purpose of delaying stomach emptying for both controlling alcohol absorption and other potential applications.

USAGE

It is currently thought that the SOBAR primarily works through delaying stomach emptying, and if alcohol has been consumed, releasing it into the small intestine at a slower rate. Therefore, to get maximal effect you should eat the bar PRIOR to consuming alcohol, preferably 5 to 15 minutes before you start to drink. SOBAR will still have an effect if you eat it earlier (>30 minutes is not recommended) or along with your alcoholic drink but it will be more muted.   You don't have to consume any liquid with the bar, unless you want to, and you can have more than one bar if you think you could benefit from it (start with one bar or less until you have experience with the ingredients in the bar, some individuals may experience a laxative effect from excessive Allulose ingestion). You should not think of the SOBAR as a means to prevent all of the effects of alcohol; eating one will have a moderating influence on your blood alcohol concentration but YOU MUST DRINK IN MODERATION, WITH OR WITHOUT A SOBAR.

Absolutely, the SOBAR can be a convenient, delicious, and satiating snack eaten anytime. With only 210 calories, 20g of high quality milk and plant protein, over 5g of insoluble fiber, and a potent prebiotic, it is both satisfying and more nutritionally sound than many comparable protein or energy bars.

NO, YOU CAN STILL BECOME INTOXICATED EVEN IF YOU EAT A SOBAR AS DIRECTED! The bar has been designed to reduce alcohol absorption as compared to drinking on an empty stomach or eating a similarly caloric food. However, the SOBAR cannot completely protect you from the effects of drinking alcohol and if you consume too much or too rapidly, even if you have eaten a SOBAR before you started to drink, you can become intoxicated. Consuming alcohol is a potentially hazardous activity no matter what food you eat with it.

NO, THE SOBAR WILL NOT SOBER YOU UP IF YOU ARE ALREADY INTOXICATED. The effect of this bar primarily depends on eating it BEFORE your body absorbs alcohol; after it is already in your bloodstream eating the SOBAR, or any other food, will have a smaller and variable effect on reducing your blood alcohol level. If you are intoxicated you should stop drinking and wait until your body has had time to metabolize the alcohol that you have already consumed.

The SOBAR works with any kind of alcoholic drink. However, the overall effect the SOBAR® will exert depends on a number of factors including your individual physiology, the concentration of alcohol in your drink, how much you drink, how fast you drink, and what is in your stomach (in addition to the SOBAR), during your drinking. As a generality, the greatest effects from the bar will be found when drinking more concentrated drinks such as cocktails (20-40% alcohol) vs. drinks with lower concentrations like wine (<15%) or beer (<10%). For example, if you are drinking wine at a slow pace the SOBAR's effect will not be as pronounced as compared to drinking a Martini at a faster pace. In both instances, however, the SOBAR will have a moderating influence on your blood alcohol level.

You must make sure it is OK to combine alcohol use with taking your Rx, please consult with your physician to make sure that is advisable. Eating a SOBAR may delay stomach emptying, so if you take your Rx after eating the bar it may be more slowly absorbed as compared to taking it beforehand. Consult with your pharmacist or physician to find out if this is an issue for any of the medications you take. You can always take your Rx's before eating your SOBAR as you might ordinarily do.  

DO NOT USE THE SOBAR AS A MEANS TO DRINK MORE ALCOHOL, TO IMPRESS OTHERS, OR TO TRY TO WIN ANY DRINKING CONTESTS.  This is both dangerous and not what this food has been designed to do. In addition to this, the SOBAR has been shown to, in some instances, delay alcohol absorption and the effects of a rapid consumption of alcohol may be masked if you eat the SOBAR beforehand.  THE SOBAR SHOULD BE VIEWED AS A TOOL YOU CAN USE TO HELP MODERATE THE INFLUENCE OF ALCOHOL IN SITUATIONS WHERE THIS IS DESIRABLE, NOT AS A MEANS TO ABUSE ALCOHOL.

YOU SHOULD NEVER DRINK AND DRIVE, EVEN IF YOU HAVE CONSUMED A SOBAR. 

 According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.  This recommendation applies whether you have eaten a SOBAR or not. If you are pregnant or believe you could be, do not consume alcohol.

 ABSOLUTELY NOT!  Eating a SOBAR before or during your drinking has a moderating effect on your blood alcohol concentration but this can be overwhelmed by excessive consumption. Drink in moderation and don't use the SOBAR as an excuse to drink excessively.

WHAT TO EXPECT

The effect on alcohol absorption that you will experience when you consume a SOBAR will depend on a number of factors. In the development and testing of this food, the most significant effects were seen in situations where concentrated alcohol (cocktail 20-30% alcohol) was consumed relatively rapidly and on an empty stomach. In this scenario, you could expect to see a reduction of peak blood alcohol level by 30-60% as compared to drinking on an empty stomach. Lesser effects are to be expected if your stomach is not completely empty, you drink more slowly, and the drinks are less concentrated (wine and beer). Also, the timing of when you consume the SOBAR will have an effect as well; If you eat the bar significantly before drinking, >30 minutes, the effect will be more muted than if you consumed it right before drinking (0-15 minutes) or in the early part of your drinking. Consuming a SOBAR when drinking will always have some mitigating effect but its extent is highly dependent on the particulars of the situation as well as your particular physiological response to alcohol. Plan on drinking responsibly.

SOBAR's effect on the flushing reaction that can occur when consuming alcohol has not yet been formally tested. Until definitive data related to any effects are obtained, you should not depend on the use of the SOBAR to mitigate your flushing reaction and caution is warranted. We are currently gathering data related to this question; if you have had experience with using the bar when consuming alcohol and are susceptible to the flushing reaction, please send your comments and story to contact@zenofunctionalfoods.com.

As with the consumption of any food, there is the risk of an allergic reaction to one of the ingredients; this food does contain Milk Protein, Almonds, Soy and may contain traces of Peanut, and other Tree Nuts; the bar is made from gluten-free ingredients. Check the ingredients on the flavor you are eating carefully for potential allergens. The SOBAR is high in insoluble fiber, equivalent to about 2 bowls of oatmeal, and if you are sensitive to dietary fiber you may experience some gastrointestinal symptoms or change in bowel habits over the 24-hours following eating it. Lastly, the rare sugar Allulose is not absorbed and metabolized like regular sugars and consuming excessive amounts of it can cause a laxative effect in some people. The amount of Allulose in one bar is unlikely to cause any problems unless you are particularly sensitive to it or have consumed more than one bar at a time. Any of the symptoms described above should be short lived and you can discontinue use of the SOBAR if you are concerned about any of its effects. It is not recommended to consume more than 3 SOBARS within any 24-hour period.

In terms of the effect on alcohol absorption, the SOBAR has been tested using as little as 0.5 bar up to 1.5 bars. The results from testing with a cocktail (20% alcohol) indicated a relatively linear relationship with peak blood alcohol concentration reduction (as compared to an empty stomach condition). Therefore, if you only want a small effect, try 0.5 bar, for a robust effect a whole bar, and if you are expecting to drink even more try 1.5 to 2 bars. It is not recommended to exceed 2 bars at any one time as that amount of dietary fiber and Allulose may cause a gastrointestinal disturbance for some individuals not accustomed to a high fiber diet or the bar's ingredients. How much you should eat also depends on your physiology and sensitivity to alcohol. You should start with one bar and based on the results of that adjust up or down to better fit your experience and goals for controlling your blood alcohol concentration.

Eating a SOBAR, even after you have eaten other food, will likely provide additional benefit in slowing and / or reducing the alcohol consumed afterward. However, the added benefit will depend on how much and what you ate prior to the bar as well as the particulars of your drinking afterwards. When in doubt, eat a SOBAR!

Eating a SOBAR before drinking can, but not always, cause an increase in the time it takes to reach the peak blood alcohol level (as compared to the time it takes under the same conditions with either no food or a similarly caloric food eaten). Therefore, it is certainly possible that you will experience a delay of over 20 minutes, and possibly more than 60 minutes, before hitting your peak levels after eating the bar. This will depend on many factors and it is best to be cautious about drinking too much or too quickly because you feel the alcohol is not having the effect you expected right away. This is normal, it is really what the bar was designed to do, provide for a longer, lower, and more stable blood alcohol level over the time you are drinking.

PROTEIN BARS

The idea behind a protein bar is to have a manufactured food that has a high enrichment level of protein per unit calorie. This food could be of benefit to those interested in adding additional protein to their diets for health or fitness purposes. Although there is a considerable market for protein bars in the US and globally, this product category is not clearly defined as the FDA and many other regulatory bodies do not have a definition of what a protein bar actually is. For this reason there is a considerable variability in products labeled as "Protein Bars" with some having much greater concentrations of protein than others. We have developed a simple index to benchmark protein bars called the Protein Enrichment Index (PEI), which can be used to compare protein bars to each other as well as to any other conventional food. The PEI is simply defined as (Total protein (g) / Total calories) x 400. This results in a scale from 0-100, where 0 represents no protein enrichment and 100 represents a food made of 100% pure protein. See the Protein Bar page on this website for further details.

Although there is currently great hype around adding protein to your diet, it is unclear if the average person eating well balanced meals needs a protein bar to boost their intake. According the the FDA, the average person who consumes a 2000 calorie per day diet needs 50g of protein per day (an RDA of 0.8g protein / kg of body weight). However, those that have suboptimal diets, are losing muscle mass due to aging or inactivity, or trying to build muscle for increased fitness may obtain significant benefits by increasing their protein intake. Moreover, a recent Review in the British Medical Journal found large benefits in both increased muscle mass and strength in those that were supplementing their diet with protein up to 1.6g/kg (twice the FDA level) while undergoing resistance exercise training. In addition to effects on muscle mass and function, there is a considerable medical literature supporting the notion that protein rich foods increase satiety (are more filling and curb appetite) which could be an aid to weight control or loss. Individuals should assess their dietary needs and personal goals when considering using protein bars for the purposes outlined here.

The SOBAR is unique among protein bars as it was built from the ground up to both add improved functionality (for alcohol absorption) as well as to overcome the shortcomings of currently marketed products in terms of taste, texture, and protein content/calorie. This protein bar incorporates a unique mixture of ingredients called Alco-HOLD, patent-pending, which is designed to help control alcohol absorption when the bar is eaten prior to drinking. This technology has been validated in clinical case studies as well as a randomized and controlled clinical trial. Another key differentiator of the SOBAR is its sweetening and binding system; this food uses sugars found in nature, including the rare sugar Allulose, for sweetening and avoids the use of all artificial and high intensity sweeteners as well as sugar alcohols. This results in a "real sugar" taste and mouthfeel, but with a fraction of the calories and glycemic effects that would be seen if only sucrose, glucose, and fructose were used. Lastly, the SOBAR contains a high level of insoluble fiber (5g or more in most flavors, greater than any other protein bar), 20g of high quality milk and plant protein, and a well established prebiotic, Acacia Gum, which supports the growth of gut bacterium thought to be beneficial. We are confident that anyone that tries a SOBAR will be really impressed with its taste, texture, and functional benefits.

The information covered in the above FAQ is provided for general use purposes only and should not be understood as medical advice nor is it provided to make health or nutrition claims about the SOBAR®. It is recommended to seek the advice of a physician or other health provider before beginning any significant changes to either your physical activity or diet.

The information covered in the above FAQ is provided for general use purposes only and should not be understood as medical advice nor is it provided to make health or nutrition claims about the SOBAR. It is recommended to seek the advice of a physician or other health provider before beginning any significant changes to either your physical activity or diet.

WARNING

DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.

GET SPECIAL OFFERS AND NEWS

The SOBAR is not intended to diagnose, treat, cure or prevent any disease. The FDA has not evaluated any statements made on this website.

Some images used were obtained from www.unsplash.com and pixabay.com and used here with permission.  

FAQ

GENERAL QUESTIONS

The SOBAR is a new and leading edge protein bar that is a conventional food, not a drug or nutritional supplement. It is made from only safe food ingredients (all are classified by the FDA as GRAS, Generally Regarded As Safe), is delicious, and has been specifically formulated to be effective at reducing alcohol absorption when eaten prior to or with an alcoholic drink. Although results will vary depending on what and how much you drink, how fast you drink, and how empty your stomach was prior to drinking, eating a SOBAR has been shown to reduce peak blood alcohol levels by up to 50% compared to drinking the same drink without one. Your results may vary.

Lots of people enjoy drinking and over 2 billion people worldwide use alcohol. Although you may like the taste of alcoholic drinks and their effects, we all know that having too much alcohol can be both unpleasant and potentially put you and others at risk. Eating a SOBAR before drinking can help you to better manage your blood alcohol level and potentially provide a more pleasant experience. The SOBAR has shown the ability to make the rise in your blood alcohol concentration more gradual and sustained vs. the rapid rise you typically can have when drinking on an empty stomach. Having a SOBAR in your pocket or purse is a nice option to have when you think you could benefit from one.

Despite its widespread use, alcohol does not have safer "formulations" like other drugs do; the primary mechanism known to control alcohol absorption is through the effects of food in your stomach while you are drinking which is why it is prudent not to drink on an empty stomach. All foods slow and reduce alcohol absorption to varying extents, depending on a number of factors including the nature of the food, how much is eaten, and when it was consumed.

Foods do this by both delaying the stomach from releasing alcohol into the small intestine (where it is most rapidly absorbed) and by stimulating the liver's metabolic elimination of alcohol. However, not all foods are identical with respect to these effects. The SOBAR has been developed from the ground up to be optimized for these functions and the combination of ingredients responsible for this effect is called Alco-HOLD for which a patent is currently pending.    You should always have food in your stomach before you drink.... whether it's a SOBAR or something else!

The SOBAR contains no drugs, artificial colors, artificial flavors, artificial sweeteners, high intensity sweeteners (e.g. Stevia, mongrosides [Monk Fruit]) or added sugar alcohols. SOBAR is also gluten-free and made from only non-genetically engineered ingredients. This bar has an impressive nutritional profile with each serving containing 20g of milk and plant protein, over 5g of insoluble fiber, and only 210 calories. Utilizing the most advanced food technologies, SOBAR is a next-gen protein bar sweetened with only naturally found sugars including the low-caloric / low-glycemic rare sugar Allulose. In addition to this, the SOBAR also includes a well established prebiotic, Acacia Gum, which helps to support the growth of potentially beneficial gut bacteria (e.g. Bifidobacteria).

In addition to having potential functional benefits, we think the SOBAR is by far the best tasting protein bar on the market. The combination of premium ingredients in the bar and the lack of artificial sweeteners and sugar alcohols provide great "real sugar" taste and mouthfeel as well as an excellent nutritional profile. Created by foodies, a great deal of time is spent on each flavor's ingredient selection and the final formulation; you will have to taste one to find out what we're talking about and experience the SOBAR difference!

The SOBAR is available for purchase over internet based sales channels including this website and Amazon.com. After the initial web-based rollout, the SOBAR will become available in select retail stores in limited geographic areas . Please check this website and our social media pages (Facebook, Twitter, and Instagram) for the latest news and updates on its availability.

If you are on a KETO diet you really need to watch your daily carbohydrate (CARB) intake. Although the nutritional panel of a SOBAR appears to contain many CARBs (35/36), it has far fewer net carbs than it looks. Understanding CARBs is a bit complicated. To begin with, Allulose is required to be listed as a CARB (11/12g), but it is not digested so that does not count as a true CARB. Also, the insoluble fiber (5g) is not digestible either. Now it gets more complicated; Acacia gum and IMO syrup are CARBS, but these are also not fully digestible by human enzymes and are significantly processed by your microbiome, so they don't completely count either. The upshot of all of this is that each SOBAR contains 10-20 digestible CARBs, depending on how you define digestible (human or microbial), and can be compatible with a KETO diet or for those individuals watching their total CARB intake. SOBARs do contain some sugars and fully digestible CARBs, however, and you may wish to limit your consumption if you are keeping to a very strict zero CARB dietary regimen.

There are supplements currently sold that claim to "cure" hangovers and "detoxify you" after drinking as well as other vague claims. Our opinion is a simple one and is just common sense...if you drink too much or too quickly and develop a high blood alcohol concentration, there will be negative consequences. There is no such thing as a "super remedy" for overindulgence and not drinking in moderation and you should be wary of any claims to the contrary. The most sensible approach is to limit alcohol absorption in the first place which is what the SOBAR is designed to help do. Will eating a SOBAR help with a hangover? If it keeps your blood alcohol concentration lower than it would have been otherwise, then possibly, but it is not a claim we are prepared to make or are going to test. The SOBAR is meant to be an aid in responsible drinking; hangover "remedies" encourage the opposite.

Everyone responds differently to the ingestion of alcohol; how the SOBAR may affect your alcohol absorption can only truly be determined by you. That said, the SOBAR has been extensively tested and validated in a randomized and controlled clinical trial carried out by a highly respected third party clinical research laboratory. You can read more about the demonstrated effects of the SOBAR on the RESULTS page of this website. The clinical trial results described on that page have recently been published in a well respected peer-reviewed scientific journal, the Journal of Medicinal Food; you can read the original ARTICLE. We welcome your feedback and ad-hoc experiences on the SOBAR's use in real-world imbibing!

Eating a SOBAR is suitable for both adults and children. However, drinking alcohol is ONLY PERMITTED FOR THOSE AGED 21 OR OLDER.  The bar is gluten-free but does contain other potential allergens, namely Milk Protein, Almonds, Soy, and other nuts (see the flavor's wrapper for more specific information).   If you are allergic to any of these ingredients you should not consume a SOBAR.

Alco-HOLD is a proprietary and patent-pending mix of regular food ingredients that has the ability to help control alcohol absorption by HOLDING it in the stomach for a longer time. Although each component of Alco-HOLD has some ability to do this on its own, our discovery was the finding that certain ingredients have a non-obvious additive effect with each other with regard to this function. ZENO Functional Foods has filed for broad patent protection that covers the use of this ingredient combination(s) for the purpose of delaying stomach emptying for both controlling alcohol absorption and other potential applications.


USAGE

It is currently thought that the SOBAR primarily works through delaying stomach emptying, and if alcohol has been consumed, releasing it into the small intestine at a slower rate. Therefore, to get maximal effect you should eat the bar PRIOR to consuming alcohol, preferably 5 to 15 minutes before you start to drink. SOBAR will still have an effect if you eat it earlier (>30 minutes is not recommended) or along with your alcoholic drink but it will be more muted.   You don't have to consume any liquid with the bar, unless you want to, and you can have more than one bar if you think you could benefit from it (start with one bar or less until you have experience with the ingredients in the bar, some individuals may experience a laxative effect from excessive Allulose ingestion). You should not think of the SOBAR as a means to prevent all of the effects of alcohol; eating one will have a moderating influence on your blood alcohol concentration but YOU MUST DRINK IN MODERATION, WITH OR WITHOUT A SOBAR.

Absolutely, the SOBAR can be a convenient, delicious, and satiating snack eaten anytime. With only 210 calories, 20g of high quality milk and plant protein, over 5g of insoluble fiber, and a potent prebiotic, it is both satisfying and more nutritionally sound than many comparable protein or energy bars.

NO, YOU CAN STILL BECOME INTOXICATED EVEN IF YOU EAT A SOBAR AS DIRECTED!  The bar has been designed to reduce alcohol absorption as compared to drinking on an empty stomach or eating a similarly caloric food. However, the SOBAR cannot completely protect you from the effects of drinking alcohol and if you consume too much or too rapidly, even if you have eaten a SOBAR before you started to drink, you can become intoxicated. Consuming alcohol is a potentially hazardous activity no matter what food you eat with it.

NO, THE SOBAR WILL NOT SOBER YOU UP IF YOU ARE ALREADY INTOXICATED. The effect of this bar primarily depends on eating it BEFORE your body absorbs alcohol; after it is already in your bloodstream eating the SOBAR, or any other food, will have a smaller and variable effect on reducing your blood alcohol level. If you are intoxicated you should stop drinking and wait until your body has had time to metabolize the alcohol that you have already consumed.

The SOBAR works with any kind of alcoholic drink. However, the overall effect the SOBAR will exert depends on a number of factors including your individual physiology, the concentration of alcohol in your drink, how much you drink, how fast you drink, and what is in your stomach (in addition to the SOBAR), during your drinking. As a generality, the greatest effects from the bar will be found when drinking more concentrated drinks such as cocktails (20-40% alcohol) vs. drinks with lower concentrations like wine (<15%) or beer (<10%). For example, if you are drinking wine at a slow pace the SOBAR's effect will not be as pronounced as compared to drinking a Martini at a faster pace. In both instances, however, the SOBAR will have a moderating influence on your blood alcohol level.

You must make sure it is OK to combine alcohol use with taking your Rx, please consult with your physician to make sure that is advisable. Eating a SOBAR may delay stomach emptying, so if you take your Rx after eating the bar it may be more slowly absorbed as compared to taking it beforehand. Consult with your pharmacist or physician to find out if this is an issue for any of the medications you take. You can always take your Rx's before eating your SOBAR as you might ordinarily do.  

DO NOT USE THE SOBAR AS A MEANS TO DRINK MORE ALCOHOL, TO IMPRESS OTHERS, OR TO TRY TO WIN ANY DRINKING CONTESTS.  This is both dangerous and not what this food has been designed to do. In addition to this, the SOBAR has been shown to, in some instances, delay alcohol absorption and the effects of a rapid consumption of alcohol may be masked if you eat the SOBAR beforehand.  THE SOBAR SHOULD BE VIEWED AS A TOOL YOU CAN USE TO HELP MODERATE THE INFLUENCE OF ALCOHOL IN SITUATIONS WHERE THIS IS DESIRABLE, NOT AS A MEANS TO ABUSE ALCOHOL.

YOU SHOULD NEVER DRINK AND DRIVE, EVEN IF YOU HAVE CONSUMED A SOBAR. 

 According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.  This recommendation applies whether you have eaten a SOBAR or not. If you are pregnant or believe you could be, do not consume alcohol.

 ABSOLUTELY NOT!  Eating a SOBAR before or during your drinking has a moderating effect on your blood alcohol concentration but this can be overwhelmed by excessive consumption. Drink in moderation and don't use the SOBAR as an excuse to drink excessively.


WHAT TO EXPECT

The effect on alcohol absorption that you will experience when you consume a SOBAR will depend on a number of factors. In the development and testing of this food, the most significant effects were seen in situations where concentrated alcohol (cocktail 20-30% alcohol) was consumed relatively rapidly and on an empty stomach. In this scenario, you could expect to see a reduction of peak blood alcohol level by 30-60% as compared to drinking on an empty stomach. Lesser effects are to be expected if your stomach is not completely empty, you drink more slowly, and the drinks are less concentrated (wine and beer). Also, the timing of when you consume the SOBAR will have an effect as well; If you eat the bar significantly before drinking, >30 minutes, the effect will be more muted than if you consumed it right before drinking (0-15 minutes) or in the early part of your drinking. Consuming a SOBAR when drinking will always have some mitigating effect but its extent is highly dependent on the particulars of the situation as well as your particular physiological response to alcohol. Plan on drinking responsibly.

SOBAR's effect on the flushing reaction that can occur when consuming alcohol has not yet been formally tested. Until definitive data related to any effects are obtained, you should not depend on the use of the SOBAR to mitigate your flushing reaction and caution is warranted. We are currently gathering data related to this question; if you have had experience with using the bar when consuming alcohol and are susceptible to the flushing reaction, please send your comments and story to contact@zenofunctionalfoods.com.

As with the consumption of any food, there is the risk of an allergic reaction to one of the ingredients; this food does contain Milk Protein, Almonds, Soy and may contain traces of Peanut, and other Tree Nuts; the bar is made from gluten-free ingredients. Check the ingredients on the flavor you are eating carefully for potential allergens. The SOBAR is high in insoluble fiber, equivalent to about 2 bowls of oatmeal, and if you are sensitive to dietary fiber you may experience some gastrointestinal symptoms or change in bowel habits over the 24-hours following eating it. Lastly, the rare sugar Allulose is not absorbed and metabolized like regular sugars and consuming excessive amounts of it can cause a laxative effect in some people. The amount of Allulose in one bar is unlikely to cause any problems unless you are particularly sensitive to it or have consumed more than one bar at a time. Any of the symptoms described above should be short lived and you can discontinue use of the SOBAR if you are concerned about any of its effects. It is not recommended to consume more than 3 SOBARS within any 24-hour period.

In terms of the effect on alcohol absorption, the SOBAR has been tested using as little as 0.5 bar up to 1.5 bars. The results from testing with a cocktail (20% alcohol) indicated a relatively linear relationship with peak blood alcohol concentration reduction (as compared to an empty stomach condition). Therefore, if you only want a small effect, try 0.5 bar, for a robust effect a whole bar, and if you are expecting to drink even more try 1.5 to 2 bars. It is not recommended to exceed 2 bars at any one time as that amount of dietary fiber and Allulose may cause a gastrointestinal disturbance for some individuals not accustomed to a high fiber diet or the bar's ingredients. How much you should eat also depends on your physiology and sensitivity to alcohol. You should start with one bar and based on the results of that adjust up or down to better fit your experience and goals for controlling your blood alcohol concentration.

Eating a SOBAR, even after you have eaten other food, will likely provide additional benefit in slowing and / or reducing the alcohol consumed afterward. However, the added benefit will depend on how much and what you ate prior to the bar as well as the particulars of your drinking afterwards. When in doubt, eat a SOBAR!

Eating a SOBAR before drinking can, but not always, cause an increase in the time it takes to reach the peak blood alcohol level (as compared to the time it takes under the same conditions with either no food or a similarly caloric food eaten). Therefore, it is certainly possible that you will experience a delay of over 20 minutes, and possibly more than 60 minutes, before hitting your peak levels after eating the bar. This will depend on many factors and it is best to be cautious about drinking too much or too quickly because you feel the alcohol is not having the effect you expected right away. This is normal, it is really what the bar was designed to do, provide for a longer, lower, and more stable blood alcohol level over the time you are drinking.


PROTEIN BARS

The idea behind a protein bar is to have a manufactured food that has a high enrichment level of protein per unit calorie. This food could be of benefit to those interested in adding additional protein to their diets for health or fitness purposes. Although there is a considerable market for protein bars in the US and globally, this product category is not clearly defined as the FDA and many other regulatory bodies do not have a definition of what a protein bar actually is. For this reason there is a considerable variability in products labeled as "Protein Bars" with some having much greater concentrations of protein than others. We have developed a simple index to benchmark protein bars called the Protein Enrichment Index (PEI), which can be used to compare protein bars to each other as well as to any other conventional food. The PEI is simply defined as (Total protein (g) / Total calories) x 400. This results in a scale from 0-100, where 0 represents no protein enrichment and 100 represents a food made of 100% pure protein. See the Protein Bar page on this website for further details.

Although there is currently great hype around adding protein to your diet, it is unclear if the average person eating well balanced meals needs a protein bar to boost their intake. According the the FDA, the average person who consumes a 2000 calorie per day diet needs 50g of protein per day (an RDA of 0.8g protein / kg of body weight). However, those that have suboptimal diets, are losing muscle mass due to aging or inactivity, or trying to build muscle for increased fitness may obtain significant benefits by increasing their protein intake. Moreover, a recent Review in the British Medical Journal found large benefits in both increased muscle mass and strength in those that were supplementing their diet with protein up to 1.6g/kg (twice the FDA level) while undergoing resistance exercise training. In addition to effects on muscle mass and function, there is a considerable medical literature supporting the notion that protein rich foods increase satiety (are more filling and curb appetite) which could be an aid to weight control or loss. Individuals should assess their dietary needs and personal goals when considering using protein bars for the purposes outlined here.

The SOBAR is unique among protein bars as it was built from the ground up to both add improved functionality (for alcohol absorption) as well as to overcome the shortcomings of currently marketed products in terms of taste, texture, and protein content/calorie. This protein bar incorporates a unique mixture of ingredients called Alco-HOLD, patent-pending, which is designed to help control alcohol absorption when the bar is eaten prior to drinking. This technology has been validated in clinical case studies as well as a randomized and controlled clinical trial. Another key differentiator of the SOBAR is its sweetening and binding system; this food uses sugars found in nature, including the rare sugar Allulose, for sweetening and avoids the use of all artificial and high intensity sweeteners as well as sugar alcohols. This results in a "real sugar" taste and mouthfeel, but with a fraction of the calories and glycemic effects that would be seen if only sucrose, glucose, and fructose were used. Lastly, the SOBAR contains a high level of insoluble fiber (5g or more in most flavors, greater than any other protein bar), 20g of high quality milk and plant protein, and a well established prebiotic, Acacia Gum, which supports the growth of gut bacterium thought to be beneficial. We are confident that anyone that tries a SOBAR will be really impressed with its taste, texture, and functional benefits.


The information covered in the above FAQ is provided for general use purposes only and should not be understood as medical advice nor is it provided to make health or nutrition claims about the SOBAR. It is recommended to seek the advice of a physician or other health provider before beginning any significant changes to either your physical activity or diet.

The information covered in the above FAQ is provided for general use purposes only and should not be understood as medical advice nor is it provided to make health or nutrition claims about the SOBAR®. It is recommended to seek the advice of a physician or other health provider before beginning any significant changes to either your physical activity or diet.

WARNING

DO NOT DRINK AND DRIVE. EATING A SOBAR OR ANY OTHER FOOD: (1) DOES NOT PREVENT ALL ALCOHOL ABSORPTION AND YOU CAN STILL BECOME INTOXICATED. (2) WILL NOT SOBER YOU UP OR LOWER YOUR BLOOD ALCOHOL LEVEL IF YOU ARE ALREADY INTOXICATED. (3) CAN SLOW ALCOHOL ABSORPTION AND YOU MAY EXPERIENCE A DELAYED EFFECT FROM THE ALCOHOL CONSUMED.


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The SOBAR is not intended to diagnose, treat, cure or prevent any disease.
The FDA has not evaluated any statements made on this website.

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