NEWS ITEM

SOBAR wins as Best Health or Wellness Food in global awards competition

March 5, 2020

Today at an awards ceremony in London, UK, FoodBev Media announced that SOBAR won the category in the World Food Innovation Awards as Best Health or Wellness Food for 2020. Out a deep pool of 17 entries, the SOBAR was chosen as the most innovative food-based approach in this area. The SOBAR is a unique protein-bar snack and the world's first food specifically designed to reduce alcohol absorption. Although eating any food before drinking can reduce alcohol absorption, the SOBAR was designed to accomplish this goal with greater caloric efficiency and in clinical testing worked about 2x as well per calorie consumed compared to other typical foods eaten before consuming alcohol. Alcohol is a major contributor to global morbidity and death and the SOBAR is the first purpose driven food to address this problem head on.

Zeno Functional Foods is currently selling the SOBAR in the U.S. but is planning to expand to other countries around the world by the end of 2020. With over 2.5B global users of alcohol and both U.S. and international patents pending, the SOBAR is poised to be a leader in this targeted area of functional food usage in the future.


NEWS ITEM

NEWS ITEM

SOBAR wins as Best Health or Wellness Food in global awards competition

March 5, 2020

Today at an awards ceremony in London, UK, FoodBev Media announced that SOBAR won the category in the World Food Innovation Awards as Best Health or Wellness Food for 2020. Out a deep pool of 17 entries, the SOBAR was chosen as the most innovative food-based approach in this area. The SOBAR is a unique protein-bar snack and the world's first food specifically designed to reduce alcohol absorption. Although eating any food before drinking can reduce alcohol absorption, the SOBAR was designed to accomplish this goal with greater caloric efficiency and in clinical testing worked about 2x as well per calorie consumed compared to other typical foods eaten before consuming alcohol. Alcohol is a major contributor to global morbidity and death and the SOBAR is the first purpose driven food to address this problem head on.

Zeno Functional Foods is currently selling the SOBAR in the U.S. but is planning to expand to other countries around the world by the end of 2020. With over 2.5B global users of alcohol and both U.S. and international patents pending, the SOBAR is poised to be a leader in this targeted area of functional food usage in the future.