We're ZENO

foods for YOUR lifestyle

We're ZENO

foods for YOUR lifestyle

MISSION
IMPOSSIBLE


Your mission, ZENO Functional Foods, should you choose to accept it, is to create foods that can significantly improve the well-being and lifestyle of those who eat them. They will be consumed by individuals with a wide range of diets and habits, ranging from good to horrible, that you have no control over. You will have to create foods that boldly go where no foods have gone before.

GOOD LUCK ZENO!

Meet Dr. Fisher

MEDICAL SCIENTIST & FOODIE

Dr. Joseph Fisher is the inventor of the SOBAR and founder of Zeno Functional Foods. Trained as a medical scientist (BS / MS in chemistry and MD / PhD from Stanford University), he worked in the biopharmaceutical industry for over 20 years. After leaving pharmaceuticals, he set his sights on creating unique functional foods that can improve a person's well-being and lifestyle. Dr. Fisher is a lifelong foodie, loves cooking, is an expert home bread baker, and is a member of the Institute of Food Technologists.

" It would be awesome if everybody embraced more healthful diets and habits, but I'm not planning on it. It's pretty hard to do and has been a battle for me. We need products that can help people out right now with their existing lifestyles, whatever they are."

Our Products

Unlike many other food products out there, ZENO's are designed with specific purposes in mind. Of course, they also have to be delicious, nutritious, and affordable otherwise nobody would want to eat them for very long. Our first product is a great example of this:

The SOBAR was developed to both raise awareness of and directly address something important: eating food before consuming alcohol. Knowing about the SOBAR will help you to "think before you drink" and eat something, ANYTHING, before imbibing. Of course if you don't have other food around or if you are watching your calories, have a SOBAR!

SOBAR:  The next-gen protein bar.  Caramel Macchiato.

PRODUCT PIPELINE

Since our hope is that ZENO's products can improve your well being and ultimately public health, we want to get them into wide circulation. Beyond SOBAR, our labs are working on products to help those of you concerned about your blood sugar and cholesterol levels, losing weight, and increasing your fiber to improve your gut microbiome.

Subscribe for new product testing opportunities and launch announcements.

Zeno of Elea, Master of the Paradox

Zeno of Elea

495-430 BC


HOW CAN ACHILLES EVER PASS THE TORTOISE?

A) The race begins, the tortoise has a big headstart.

B) After some time, Achilles gets to where the tortoise was in "A", the tortoise leads.

C & D) After more and more time, whenever Achilles gets to where the tortoise just was, the tortoise always leads.

Why ZENO?

Foods that do good things for you are supposed to taste bad, right? The goal of Zeno Functional Foods is to create foods that paradoxically taste great AND do something amazing for you. With that in mind, our company was named after "the master of the paradox", Zeno of Elea. Zeno was an ancient Greek philosopher famously known for his clever arguments and paradoxes. One of his most famous, the race of "Achilles and the tortoise" is illustrated below.


The Paradox of Achilles and the tortoise

The Paradox of Achilles and the Tortoise

The figure "Achilles and the tortoise" is attributed to Martin Grandjean under the Creative Commons license.

MISSION
IMPOSSIBLE


Your mission, ZENO Functional Foods, should you choose to accept it, is to create foods that can significantly improve the well-being and lifestyle of those who eat them. They will be consumed by individuals with a wide range of diets and habits, ranging from good to horrible, that you have no control over. You will have to create foods that boldly go where no foods have gone before.

GOOD LUCK ZENO!

Meet Dr. Fisher

MEDICAL SCIENTIST & FOODIE

Dr. Joseph Fisher is the inventor of the SOBAR and founder of Zeno Functional Foods. Trained as a medical scientist (BS / MS in chemistry and MD / PhD from Stanford University), he worked in the biopharmaceutical industry for over 20 years. After leaving pharmaceuticals, he set his sights on creating unique functional foods that can improve a person's well-being and lifestyle. Dr. Fisher is a lifelong foodie, loves cooking, is an expert home bread baker, and is a member of the Institute of Food Technologists.

" It would be awesome if everybody could shift to more healthful diets and habits, but I'm not planning on it. It's pretty hard to do and has been a battle for me. We need products that can help people out right now with their existing lifestyles, whatever they are."

Our Products

Unlike many other food products out there, ZENO's are designed with specific purposes in mind. Of course, they also have to be delicious, nutritious, and affordable otherwise nobody would want to eat them for very long. Our first product is a great example of this:

The SOBAR was developed to both raise awareness of and directly address something important: eating food before consuming alcohol. Knowing about the SOBAR will help you to "think before you drink" and eat something, ANYTHING, before imbibing. Of course if you don't have other food around or if you are watching your calories, have a SOBAR!

SOBAR:  The next-gen protein bar.  Caramel Macchiato.

PRODUCT PIPELINE

Since our hope is that ZENO's products can improve your well being and ultimately public health, we want to get them into wide circulation. Beyond SOBAR, our labs are working on products to help those of you concerned about your blood sugar and cholesterol levels, losing weight, and increasing your fiber to improve your gut microbiome.

Subscribe for new product testing opportunities and launch announcements.

Why ZENO?

Foods that do good things for you are supposed to taste bad, right? The goal of Zeno Functional Foods is to create foods that paradoxically taste great AND do something amazing for you. With that in mind, our company was named after "the master of the paradox", Zeno of Elea.  Zeno was an ancient Greek philosopher famously known for his clever arguments and paradoxes. One of his most famous, the race of "Achilles and the tortoise" is illustrated below.

Zeno of Elea, Master of the Paradox

Zeno of Elea

495-430 BC



The Paradox of Achilles
and the tortoise

HOW CAN ACHILLES EVER PASS THE TORTOISE?

A) The race begins, the tortoise has a big headstart.

B) After some time, Achilles gets to where the tortoise was in "A", the tortoise leads.

C & D) After more and more time, when Achilles gets to where the tortoise just was, the tortoise always leads.

The Paradox of Achilles and the Tortoise

The figure "Achilles and the tortoise" is attributed to Martin Grandjean

under the Creative Commons license.