Welcome to soBLOG

SOBAR:  The next-gen protein bar.

THE BLOG FOR STUFF YOU WANT TO KNOW.

Author: Joe Fisher MD, PhD / Category: General / Published: November 20, 2019 /

I am excited about launching the soBLOG as well as a product I hope you will find very useful. The primary goal of this blog is educational and I'm hoping that it can benefit anyone, whether you eat SOBARs or not. Some key focus areas for what will be covered fall into the following buckets:

Eating & Drinking

"First you take a drink, then the drink takes a drink, then the drink takes you."  --F. Scott Fitzgerald, The Great Gatsby

Since the SOBAR is the world's first food specifically designed to reduce alcohol absorption, I know a thing or two about this subject. Although there is some info and opinions on the internet about how certain foods effect you when drinking, most of it is unsubstantiated or just plain wrong. I will provide the most up to date and validated information possible about this topic and will supplement it with actual experimental data from ongoing clinical testing. Of course you will also get recommended SOBAR drink pairing ideas from myself as well as any of you that are willing to share them.


Nutrition
Exercise
Wellness

"Exercise is king. Nutrition is queen. Put them together and you have got a kingdom."  --Jack Lalanne

As the SOBAR is a protein bar, the soBLOG will definitely have a focus on protein in your diet and some important facts about it in general. Of course this is a small part of overall nutrition and I'll cover other important aspects including what you need to know about fiber and how food can effect your all important microbiome. Exercise will be covered to a lesser extent but important topics will be addressed related to this and how it intersects with nutrition.


Food Technology & Industry

"Ask not what you can do for your country. Ask what's for lunch."  --Orson Welles

Did you ever wonder how protein or other bars are made? How about why yogurt in the supermarket is often touted as gluten-free, even when no yogurt in history has ever contained gluten? Topics related to how foods are manufactured, limitations on that process, and how they are often misleadingly marketed will be covered here. As someone who has spent most of their career in the biopharmaceutical industry, I'll provide an "outsider's" perspective on the exciting, and sometimes disturbing, trends in the food industry.

"My mama always said, ‘Life was like a box of chocolates. You never know what you’re gonna get.'”  --Forrest Gump

I've been interested in science, medicine, health, cooking, eating, drinking, and nutrition for a long time. I'm also a pretty inquisitive person. The topics chosen for this blog may surprise you, and me as well, depending on what topics I find and delve into. I hope you find the soBLOG to be useful and enjoyable!


SOBAR:  The next-gen protein bar.

THE BLOG FOR STUFF
YOU WANT TO KNOW.

Author: Joe Fisher MD, PhD / Category: General /

Published: November 20, 2019 /

I am excited about launching the soBLOG as well as a product I hope you will find very useful. The primary goal of this blog is educational and I'm hoping that it can benefit anyone, whether you eat SOBARs or not. Some key focus areas for what will be covered fall into the following buckets:

Eating & Drinking

"First you take a drink, then the drink takes a drink, then the drink takes you."   --F. Scott Fitzgerald, The Great Gatsby

Since the SOBAR is the world's first food specifically designed to reduce alcohol absorption, I know a thing or two about this subject. Although there is some info and opinions on the internet about how certain foods effect you when drinking, most of it is unsubstantiated or just plain wrong. I will provide the most up to date and validated information possible about this topic and will supplement it with actual experimental data from ongoing clinical testing. Of course you will also get recommended SOBAR drink pairing ideas from myself as well as any of you that are willing to share them.

Nutrition
Exercise
Wellness

"Exercise is king. Nutrition is queen. Put them together and you have got a kingdom."   --Jack Lalanne

As the SOBAR is a protein bar, the soBLOG will definitely have a focus on protein in your diet and some important facts about it in general. Of course this is a small part of overall nutrition and I'll cover other important aspects including what you need to know about fiber and how food can effect your all important microbiome. Exercise will be covered to a lesser extent but important topics will be addressed related to this and how it intersects with nutrition.

Food Technology
& Industry

"Ask not what you can do for your country. Ask what's for lunch."   --Orson Welles

Did you ever wonder how protein or other bars are made? How about why yogurt in the supermarket is often touted as gluten-free, even when no yogurt in history has ever contained gluten? Topics related to how foods are manufactured, limitations on that process, and how they are often misleadingly marketed will be covered here. As someone who has spent most of their career in the biopharmaceutical industry, I'll provide an "outsider's" perspective on the exciting, and sometimes disturbing, trends in the food industry.

"My mama always said, ‘Life was like a box of chocolates. You never know what you’re gonna get.'”  --Forrest Gump

I've been interested in science, medicine, health, cooking, eating, drinking, and nutrition for a long time. I'm also a pretty inquisitive person. The topics chosen for this blog may surprise you, and me as well, depending on what topics I find and delve into. I hope you find the soBLOG to be useful and enjoyable!


1 comment


  • Paulette

    This is awesome! I can’t wait to see the clinical results and learn more about how alcohol interacts with food, exercise, etc.


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